The advertisment’s emphasis on “movement of the body” aligns with the new freedoms many women experienced in the 1920s, including participating in sporting activities, which required both undergarments, and outerwear that allowed for more mobility. However, a slim, narrow figure was still the female ideal, and brands created undergarments designed to create the illusion of a straight, column form. According to Uplift: The Bra in America by Jane Farrell-Beck and Colleen Gau, “Between 1918 and 1924, the favored body type went from flat to flatter… The boyish look began to pall by late 1924…”